When I first launched this business, I constantly struggled with where to take the direction of my brand. With having a background in the wedding industry, accidentally starting a side business as a photo editor and still trying to create content that not only felt like my own but truly made my heart come alive – I didn’t even know where to begin.
But like all things in life, what felt like an un-organized mess and miss-direction in life, slowly (and continually) develops into why I am here today: to serve YOU!
The times where I truly felt alive was when I was creating!
Growing up I constantly pursued anything + everything creative that I could get my hands on. From playing multiple instruments, to designing my own fashion illustrations and writing detailed short stories; to running around the midwestern flower fields at sunset taking self portraits, and singing till my voice went course. From this young age and as I continued to develop over the years I quickly began to realize the times where I truly felt alive was when I was creating.
It was in this moment where I had realized how absolutely necessary it would be to take a step back and reflect.
Who am I? What sparks joy in my life? Why and what do I want to create daily?
As I reflected on these tough questions, I knew that I had to answer to myself honestly. And through this time I realized the answers were actually quite simple.
like many artists I went through my ruts. The older I got, the more I compared myself to others. I constantly wanted to be more, do more, see more. If I’m being completely transparent? Sometimes I felt like I just